CF Markville Holiday AR Tree Experience 2021
Overview
CF wants to bring the magic of the Holidays to shopping centres by surprising guests with an Augmented Reality Experience. The campaign aimed to engage Cadillac Fairview mall visitors with a festive and interactive augmented reality (AR) experience with their mobile devices while support Markham Food Bank.
My Role as Brand Ambassador played a key role in:
User Observation: Observing user behavior and interaction with the AR experience.
User Feedback: Gathering feedback from participants about their experience, including any difficulties or areas for improvement.
Promoting Engagement: Encouraging mall visitors to participate and discover the AR tree experience.
Shoppers scanned QR code and Start Page
Shoppers hold their phone to holiday tree & see other shoppers' ornaments
Version 1 - Creating customized ornaments
Version 2 - Creating customized ornaments
Version 1 - Ornament complete, swipe facing holiday tree and pop-up message.
Version 2 - Ornament complete, swipe facing holiday tree and pop-up message
Problems & Solutions
1) QR code had poor visibility or placement might have led to overlooked festive fun.
Solution: Make the QR code larger and more visually appealing.
2) The demo boasted a "share button," allowing users to flaunt their virtual ornaments. However, its absence in the final product created confusion and a missed opportunity for social media virality.
Solution: Guarantee the final product includes all functionalities showcased in the demo, especially the crucial "share button."
My screenshot
DEMO
3) The occasional disappearance of other users' ornaments from the virtual tree might have left some feeling their creative contributions vanished into thin air. This could dampen the collaborative spirit of the experience.
Solution:
Investigate and address any technical glitches that cause other users' ornaments to disappear.
Implement visual cues to indicate when the network is loading other users' ornaments.
Without shoppers ornaments
With shoppers ornaments
4) With only four ornament shapes and four colors to choose from, the creative canvas felt a bit limited.
Solution: Expanding the design options could spark even more user engagement.
5) The inability to swipe through the virtual tree environment felt restrictive.
Solution: Allowing users to navigate the tree more freely could enhance the immersive experience.
6) A misspelling on the website promoting the event. The city name "Markham" is misspelled as "Marham". It created a perception of unprofessionalism or lack of attention to detail.
Solution: Implement a system for double-checking spelling on all website content before publishing. This could involve a proofreading stage or utilizing spell-checking tools.
CF Markville Shoppers Quotes
GoGo SqueeZ Tour 2022
Overview
The tour aimed to connect with families and promote GoGo SqueeZ products through interactive experiences. The tour aim to attract families with young children and engage them in the GoGo SqueeZ booth. Inform families about the benefits of GoGo SqueeZ products while providing a fun and memorable experience. Represent GoGo SqueeZ's playful and convenient brand image through interactions and activities.
My Role as Brand Ambassador played a key role in:
Interactive Gameplay: Leading families through engaging games and activities that showcased GoGo SqueeZ products. Then, giveaway save $1 coupons.
Brand Storytelling: Educating visitors about the benefits and convenience of GoGo SqueeZ for active families.
Positive Brand Image: Embodying GoGo SqueeZ's fun and energetic brand persona throughout interactions. Encourage and assisting families to sign up eNewsletter through Ipad.
Problems & Solutions on Ipad subscription sign up
1) Families filling out forms with tiny buttons and text fields can be frustrating on Ipad.
Solution: Increase form element spacing for better touch interaction.
2) The signup process might not effectively communicate the benefits of subscribing.
Solutions:
Use clear and concise language for instructions.
Provide clear progress indicators to show users where they are in the process.
Highlight the benefits of subscribing with clear and concise messaging. Such as exclusive offers or valuable content.
“Ready for some squeezy fun? Step on the button and see what happens!”
My Quotes
“The pouches are lightweight, portable, and don’t require refrigeration, making them perfect for packing in lunchboxes, bringing on car trips, or enjoying at the park.”
“GoGo SqueeZ offering a healthy and delicious alternative to sugary snacks or juice boxes. ”
Participants Quotes